It’s been a while since I shared a branding project (or any design project, for that matter—it’s been photography for the longest time!) here on the blog, so here’s a quick preview of one I did recently. 🙂

Patatash! is a fast food stall in Laguna, Philippines, that mostly serves fries and drinks. This is actually a business of a friend of mine who’s intending to build a small business but wanted it to have strong visual identity.

What she had in mind was something fun, vibrant, strong contrast, and preferably something with a red colour.


My first instinct to create the fun and vibrant mood was to have bright colours that have a strong contrast to each other. Although the mood we’re going for is fun, I still wanted to keep things clean and organised. So I kept the typography and graphics clean and simple; Sans serif, and minimal line art.


For the logo, I reinstated the “fun” aspect by jumbling the letters in different angles, while keeping the font a simple sans serif.  I also didn’t make that much orientation for the logo, thinking that it should be used as is. Although I made variations for the clearspace/aspect ratio of the whole logo.

I kept the jumbled theme along in making the graphics. I noticed the exclamation mark looked like fries, so I used that and jumbled them to different angles and places to create a pattern that looked like scattered fries.


Anyway, that’s all I have for now. We have yet to get to the menu layout, stall design, etc. This is all very much still in its early stages, so. I’ll update this when we get to finishing it. 🙂

S/O to Patatash! for letting me write about this! 😊💞